Scented Printing is an effective way for businesses to use smell to attract new customers and gain an advantage over their competition.
Smell is one of our most powerful senses. It can evoke childhood memories of Mom cooking our favorite meal or the smell of summer.
The Science Behind Scent Printing
The results of a 2014 Rockefeller University study show that humans are capable of distinguishing more than one trillion scents. Studies have also shown that among the five senses, consumers remember smell the most.
Visual recall of items decreases to about 50 percent after three months, while memory of scent samples stays at an accuracy rate of 65 percent for more than one year.
Reasons To Use Scent Printing
Scented Printing can increase brand awareness by keeping potential customers engaged with advertisements or even grabbing their attention to begin with.
Scents can keep customers interacting with your product longer, which can increase the likelihood of a purchase.
Using scents like Scratch and Sniff can leave a lasting impression on customers.
Examples of Scented Printing
- Scratch and Sniff stickers
- Business reply cards
- Use on Point of Sale Signage and Displays